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2024 Super Bowl Revenue. Super bowl 2024 is set to be the biggest ever for advertising in the us as the world’s largest brands spend an estimated $650mn on securing tv slots around the game on sunday. Total operating losses narrowed to $417 million from $1.2 billion. Last year, game broadcaster fox’s. Discover the significance of super bowl 2024 2.6x higher adr compared to super bowl 2023, and dive into detailed analysis on market dynamics.